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Spring Cleaning: Time to Organize Your Marketing
We’ve been doing some spring cleaning around the office and not just a new hairbrush for the cats (we did get one of those too, and it’s serious business). We’ve been cleaning up a few of our...
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You Can’t Always Get What You Want
The past few months we’ve been looking for the perfect tool for our monthly reports. If we’re being honest it’s actually been the last 7-8 months, searching for the perfect software reporting product...
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Start Your Engines, For The Indianapolis 500 Contest
Race day weekend has come and gone and regardless of how you feel about the outcome, the 100th running of the Indianapolis 500 was one for the books. Now, I am not a huge race fan, or even a moderate...
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Hootsuite vs. Buffer
When it comes to Twitter scheduling and social media management, Hootsuite has always been the tool for me. I will admit, Hootsuite was a little difficult to get used to at first, but once I got it...
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Social Media Basics: When and Where
How often should I post? What time is the best time to post? These are questions I hear from clients all the time. When it comes to social media there isn’t one perfect schedule for social media...
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Social Media Basics: What Kind of Content?
What should you post on social media? Well that depends on the type of company you are, the industry you are in, and the type of brand image you want to convey. People have expectations about the type...
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It’s Time to Turn Notifications Off
Between all of my social media accounts, personal email, professional email and text messages, it feels like my phone never stops buzzing. When I know what’s going on in my inbox and social media, I...
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What Success Looks Like on Reddit
Ah Reddit, where cat memes rule and everyone is anxiously waiting for you to spell something wrong. Known as ‘the front page of the Internet,’ it’s long been a social channel marketers are dying to tap...
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Facebook Business Page Set-Up: The Highlights
If you run a small business, you need to be on Facebook. No exceptions. One of the first places people go when looking for business information is Facebook. We’ve already talked extensively about why...
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What Does a Blocked Twitter Say to a Potential Employer?
If your potential employer is a corporation or school system, a blocked Twitter account probably won’t raise any red flags, but if you happen to be applying for a digital marketing role, it tells a...
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Event Calendar Content – You’re Doing It Wrong
When you go to a website with the hope of finding something to do this weekend, there is there’s nothing more frustrating than landing on an outdated, crusty old event calendar. A good calendar should...
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The Cost of a Facebook Fan
To spend or not to spend is not the question. There is a cost to acquire a facebook fan. The real questions of social media advertising are not if, but how much to spend, to whom and with what intent....
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Readers Make Better Writers – List of Inspiration
It’s Sunday afternoon and after sitting in front of a blank word document for over an hour, my computer screen isn’t just mocking me, it’s pointing and laughing. No, this is not another blog post...
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Refresh Your Online Space
It’s hard to believe I moved into my new house almost a year ago. I remember walking in every day for the first few months, so excited by the look and layout. After weeks of painting, organizing and...
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Instagram: Open for Businesses
We say it a lot, but we really mean it. Social presence should match your brand and target audience while supporting the goals of the overall digital marketing strategy. Find the platforms right for...
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Facebook Profiling
Confession time. Writing this blog took a lot longer than it should have. Mostly because I got swept up in scrolling through my Facebook timeline. Sure, I spend a lot of time on Facebook at work for...
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Identifying Social Media Success
I don’t want to know how many hours a month I spend looking at social media data and results. I’m pretty confident it would rival the hours of sleep I get. Most of what we do here at Roundpeg is...
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Survival Guide for Annual Events
After a year at the Peg, Fall means one thing to me. Turkey Sales. One of my content clients sells turkeys every year and this annual selling event takes over planning and strategy for a while. After...
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Managing the WordPress Media Library
Believe it or not, posting a new blog on our site every day of the week is no small feat. Everyone here at the little white house writes, and the process doesn’t stop there. A few people here play a...
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Writing Fatigue
Last week I decided to devote one day this week to writing my blog posts for late October. The day I chose? Monday. I know better, but I really needed to round out the month of blogs before October...
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